Steve Jobs is part revolutionary, part clairvoyant. He knows what the consumer wants, before we even know it’s possible. Then he sets up his creations for monster consumption. Jobs doesn’t just sell computers and technology, he is selling a membership to an exclusive brand. He is not afraid to take risks. Does anyone remember the Newton? No? Exactly. That’s because it was a huge flop. We, as entrepreneurs, have to learn to lose big in order to win big. Be the clairvoyant in your industry and tell your customers what they don’t know they want.
Can you apply the Steve Jobs Factor to your business?